In case you haven't heard the news, there's a new search engine in town, and they are gunning for Google. It's called Cuil (http://www.cuil.com), and the company claims to "search more pages on the Web than anyone else—three times as many as Google and ten times as many as Microsoft." More about Cuil straight from the horse's mouth ("About" section):

Rather than rely on superficial popularity metrics, Cuil searches for and ranks pages based on their content and relevance. When we find a page with your keywords, we stay on that page and analyze the rest of its content, its concepts, their inter-relationships and the page’s coherency.

Then we offer you helpful choices and suggestions until you find the page you want and that you know is out there. We believe that analyzing the Web rather than our users is a more useful approach, so we don’t collect data about you and your habits, lest we are tempted to peek. With Cuil, your search history is always private.

Others have tried, unsuccessfully, to challenge Google's dominance in the search arena. Is bigger always better? Cuil will certainly return more results from more sources, but the question and primary concern as a searcher remains, will they be relevant? Make no mistake. relevance will always be THE key. I spent ten minutues searching for Whitney Houston's latest leaked single, and I can't tell you how frusterating it is to have to weed through pages of reviews of her "new" track, from 2003.

Google may be THE current undisputed search leader, but the company that remains there will ultimately be the one that adapts to the ways in which people will come to utilize search in the future. The key to success is evolving with your user or customer. At the very least, companies like Cuil keep Google on their toes (as well as keeping Google's research and development department's budget inflated). At best, they provide us with a more pleasurable search experience and a reminder that like tennis great Roger Federer, nothing or no one is infallible.