Going Green

After managing a web site redesign project for one of our clients, Seventh Generation, I've jumped on the Going-Green bandwagon and made a resolution to "go green" for 2008. I wanted to share some tips for Going Green...

...at the Workplace

  • Bring your own mug - you'll reduce waste since you won't be using disposable cups
  • Only print if necessary
  • If you must print, tweak your printer settings - Microsoft Word allows you to easily output two (or more) reduced-size pages on a single sheet of paper.
  • Make a scrap paper pad
  • Turn off your monitor if you're not using your computer for a long period of time

...with Marketing Strategies

  • Send e-mail newsletters to communicate with customers. For example, e-commerce sites can drive traffic to their sites by sending a promotional e-mail newsletter to their subscribers.
  • Create printer-friendly web pages/e-mails newsletters
  • Web catalogs - instead of spending money on printing catalogs, put your catalog on the web.
Every little effort to saving the planet helps. Join the green revolution.

Comments

ryan (4/8/2008 1:32:18 PM)

Great Point Denise! I would also like to add that here at Flightpath we exclusively use fluorescent lighting in our office. Fluorescent bulbs use 75% less energy compared to the incandescent equivalent.

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Welcome to The Flightpad where we explore ideas, trends and events related to interactive marketing, design and development from a distinctly Flightpath point of view. We hope this blog proves to be a compelling jumping-off point for those interested in investigating these topics.

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