At Flightpath, we've spent the last two years morphing from a web production company into a bona fide interactive communications agency. Some people may rightfully ask "what does that really mean?" and I'd say that this new Flightpath web site is a key milestone in this transformation.
Back in the day, our general modus operandi was to listen to a client or prospect's wishes and try and deliver a product that met their goals and expectations. All well and good, but apart from delivering a good-looking, usable web site, we weren't necessarily adding a lot of value.
Nowadays, we try and approach our client engagements asking questions about how we can really provide value and drive business for our customers. We do our best to use our seasoned, strategic knowledge of best practices for web design and development to make client sites as successful as possible. Hopefully, this site, will meet those same kinds of goals for us.
They may sound like no-brainers in 2008, but this time around, we started with copy, site structure, meta data, and page titles that would be optimal for search. We integrated Google Analytics for traffic metrics and routed our email sign-up form directly through to Exact Target (our email service provider) via their API. We utilized open source software (like blogengine.net) to streamline our development process and deliver a best-of-breed feature set. We even shot some video on a shoestring to help get our points across. Together, each of these steps should contribute to getting the Flightpath message out to the right people as effectively as possible.
I'd like to congratulate all the members of our staff that did such a great job contributing to this web site and welcome anyone who's reading this to Flightpath's new blog. I hope you'll check back with us regularly and see what we're up to and what we're talking about.
- Jon Fox