NOTE: I'm writing a blog entry about what's beyond the blogs...not to argue against the existence of one.
The top story of the current issue of Business Week is entitled "Beyond Blogs: What Your Business Needs to Know." The four page article discusses blogs three years ago and how they have evolved over the years and what lies beyond the blogs. Business Week writes "According to a recent study from Forrester Research (FORR), only a quarter of the U.S. adult online population even bothers to read a blog once a month." So what are they reading and what social media tools are they using? Here are a couple:
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Twitter (a blog service limited to 140 characters) - used by Dell, H&R Block
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MySpace
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FaceBook
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Wikipedia - now becoming widely used by companies worldwide, including Flightpath
It's important to harness and allow social influencing, so have your business experiment with them all. Over time see which ones are most effective and continue to use it.
Check out the following:
Beyond Blogs: What Your Business Needs to Know
Business Week Beyond Blogs